The word 'BUB' is Aussie slang, and is often used as a form of Endearment or Nickname for your baby or child in Australia. At BUBS we help you through all your little ones milestones. From their first day, till they are 8 years old we bring you only the best in Australian Cotton and Essentials that you will use every single day. We focus exclusively on high quality pieces that bring value and peace of mind on your motherhood journey.